« 確定申告終了 | Main | 長いお別れ »

2010.03.18

東谷望史さんの講演会

Sakurasou0318

サクラソウの花が満開になった。3度目にしてやっと根腐れせず咲いてくれたのでとてもうれしい。花粉症のガーディナーとしては、水やりしかやってないのだけど。

そんなおり、馬路村農協の組合長、東谷望史さんの講演会があったので聴きにいってきた。馬路村農協は、高知県馬路村にあり、「ぽん酢しょうゆ・ゆずの村」や「ごっくん馬路村」という飲み物などを販売している。

東谷さんが農協に就職した頃は、林業の衰退で村の過疎化が進行していたそうだ。農業の主な生産品のゆずも、人手不足のため実のまま出荷できず、果汁にしてメーカーに売っていたが、価格は豊作のたびに暴落したという。

そこで、ゆずの販売担当に自ら志願して就いた東谷さんは、ゆずを自分たちで加工品にして売ることにして、ゆず酢などを商品化し、東京や大阪のデパートの物産展に持っていった。でもあまり売れず、デパートの常設の売り場にも置いてもらえなかったそうだ。そこで、消費者を直接結び付くことを考え、通信販売に力を入れることにして、徐々に売れるようになっていったという。

東谷さんは、自分の仕事に情熱を持ち、ゆずの販売に一生を懸けるつもり取り組んできたという。その姿勢に心を打たれた。また、非常に豊かな発想の持ち主で、時代の変化を読み取る目も確かだった。次々と新しいことにもチャレンジしていて、今は、ゆずの皮と実を使った化粧品の開発に力を入れてるそうだ。

こういう人が自分たちの町にもいれば、と嘆いてみても仕方がない。2、3人でいいからかなりの拘りを持った人たちが、30年続けていけば村おこしは成功する、という話に、少しだけ勇気をもらった。とても勉強になった講演会だった。

|

« 確定申告終了 | Main | 長いお別れ »

Comments

オカダさん、こんばんは。
写真のサクラソウ、キレイですね~
実家の母もサクラソウ好きで、毎年咲かせる為に
あれこれ世話焼いていました。
でも、こんなに花の色が濃くなかったですよ。
サクラソウは、やさしく可憐な姿がかわいいですね^^

>東谷さんは、自分の仕事に情熱を持ち、ゆずの販売に一生を懸けるつもり取り組んできたという。

この方かどうか覚えていないのですが、NHKの番組で‘ゆず’の産地の農家の皆さんの取り組みの紹介をしているのを観たことがあります。
ゆずの皮むき器を工夫して作ったり、種を使って化粧水を作るなど紹介していました。
何事か成し遂げていく人というのは、魅力的な人が多いですよね。話を聞くと元気をもらえますね。。

Posted by: Poke | 2010.03.19 at 06:19 PM

Pokeさん、こんばんは。
この写真は実物よりちょっと色が濃く写ってます(^_^;。
春にはもってこいの花ですよね。サクラと違って結構長く咲いてくれますし。

>何事か成し遂げていく人というのは、魅力的な人が多いですよね。
そうですね。逆に言うと、人を惹きつけるものがあるからこそ、何事かを成し遂げることができたともいえるかもしれません。我が身を振り返ってみると……。

Posted by: オカダ | 2010.03.19 at 06:42 PM

The Sims FreePlay Cheats Many avid gamers really feel and so challenging for being successful with participating in this game. Consequently many of us maked one tool which can help you feel effective ingame. It is possible to obtain unrestricted points as well as simoleons which are essential devoid of give away your dollars. http://carlislechief.com/the-sims-free-play-cheats-tool-newest-updated-march-1-2014/

Posted by: The Sims FreePlay Cheats | 2014.06.19 at 10:39 AM

Brave Frontier Hack is often a tool we've produced fresh chop application just for this activity! All of us devised for many iOS in addition to Google android units. This application have any features, presents a person Infinite Platinum, Treasures, Power and World Energy. Would you like to function as finest person ingame? http://snowolvess.com/brave-frontier-hack-newest-updated-july-07-2014/

Posted by: Brave Frontier Hack | 2014.06.22 at 02:20 PM

Excellent weblog right here! Also your site so much up very fast! What host are you the use of? Can I get your affiliate link in your host? I wish my site loaded up as fast as yours lol

Posted by: Kritika Chaos Unleashed hack apk | 2014.09.10 at 11:55 PM

Great article, publish additional gentleman! I'd like show you my Daring Frontier but I'd including demonstrate my Brave am so energized design, together with your article and we'd including demonstrate my new Courageous is simply great article! It's not soft to summarize it with phrases. I will suggest one to get my Courageous Frontier Crack Resource!

Posted by: brave frontier hack | 2014.09.20 at 04:36 AM

Good article, compose additional person! We'd like explain to you my Daring Frontier Hack. but I'd like show you my Brave am so thrilled together with your article, model! It's hard to illustrate it having text. I suggest one to get my Courageous Frontier Crack Instrument!

Posted by: http://brave-frontier-hack-online.com/ | 2014.09.20 at 12:36 PM

Wonderful guide, publish additional gentleman! I'd including demonstrate my Bold Frontier Hack. but we'd including show you my Courageous am therefore energized with your article, type! It is not soft to explain it having text. I recommend you to get my Courageous Frontier Crack Device!

Posted by: brave Frontier Hack | 2014.09.20 at 04:32 PM

more man is, written by Good article! We'd like show you my Brave Frontier but I'd like show you my Courageous am so thrilled design, together with your article and I'd including show you my new Courageous is simply good article! It is difficult to illustrate it using terms. I would recommend one to get my Daring Frontier Compromise Tool!

Posted by: brave frontier hack tool | 2014.09.22 at 07:26 AM

more guy is, written by Wonderful guide! I'd including explain to you my Fearless Wow this is incredible article, but I'd including explain to you my Brave am so thrilled with your article, design! It's difficult to identify it having phrases. I would suggest you to get my Fearless Frontier Crack Software!

Posted by: brave frontier cheats | 2014.09.23 at 01:55 PM

Pleasant report, create more guy! We'd including demonstrate my Courageous Frontier Hack. but we'd including show you my Bold Frontier Hack am thus excited type, together with your article and we'd like explain to you my fresh Fearless is merely good article! It is hard to explain it using words. I recommend one to get my Courageous Frontier Compromise Tool!

Posted by: brave frontier hack | 2014.09.24 at 08:37 PM

more guy is, written by Wonderful guide! We'd including demonstrate my Fearless Frontier but I'd like show you my Courageous am thus energized along with your article, style! It is hard to identify it with phrases. I would suggest one to get my Daring Frontier Hack Software!

Posted by: brave frontier hack tool | 2014.09.24 at 08:45 PM

Pleasant report, publish more man! We'd like demonstrate my Fearless Frontier Hack. but we'd like show you we'd including explain to you my new This is just good article and my Daring Frontier Hack am so energized along with your article! It's difficult to illustrate it using words. I will suggest you to get my Courageous Frontier Compromise Device!

Posted by: brave frontier hack | 2014.09.24 at 08:52 PM

Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

Posted by: how to configure best cable best modem for xbox live | 2014.10.07 at 10:49 PM

This is my first time visit at here and i am truly impressed to read everthing at single place.

Posted by: sbobet | 2014.10.24 at 08:17 AM

We stumbled over here by a different web address and thought I may as well check things out. I like what I see so now i'm following you. Look forward to going over your web page again.

Posted by: brave frontier hack password | 2014.11.02 at 12:21 PM

Thanks for finally writing about >東谷望史さんの講演会: 岡田昇の研究室

Posted by: arcane legends hack android | 2014.11.14 at 07:24 PM

Hey There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will certainly comeback.

Posted by: monster blade cheat android | 2014.11.15 at 03:54 PM

We are a group of volunteers and starting a brand new scheme in our community. Your site offered us with useful info to work on. You've done an impressive activity and our entire community will be thankful to you.

Posted by: spirit stones hack | 2014.11.16 at 03:46 PM

Thanks very nice blog!

Posted by: sbobet | 2014.11.19 at 02:42 PM

Spot on with this write-up, I absolutely feel this website needs much more attention. I'll probably be returning to see more, thanks for the information!

Posted by: sbobet | 2014.12.03 at 10:58 AM

This site certainly has all of the info I needed concerning this subject and didn't know who to ask.

Posted by: sbobet | 2014.12.03 at 10:26 PM

I enjoy what you guys are up too. This kind of clever work and coverage! Keep up the amazing works guys I've included you guys to my personal blogroll.

Posted by: sbobet | 2014.12.06 at 01:14 PM

I'm amazed, I have to admit. Seldom do I come across a blog that's both equally educative and interesting, and without a doubt, you have hit the nail on the head. The problem is an issue that not enough men and women are speaking intelligently about. Now i'm very happy I stumbled across this in my hunt for something concerning this.

Posted by: how to configure best cable which is the best modem for | 2015.02.06 at 10:41 PM

The comments to this entry are closed.

TrackBack

TrackBack URL for this entry:
http://app.cocolog-nifty.com/t/trackback/84752/47843559

Listed below are links to weblogs that reference 東谷望史さんの講演会:

« 確定申告終了 | Main | 長いお別れ »